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Applications in Basic Mktg 2005-2006 : Clippings from the Popular Business Press

51,50€

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GLS Croatia
Besplatna dostava za narudžbe iznad 50€
Rok dostave: 10-15 dana
3.50€ 26kn

Plaćanje karticama - CorvusPay
sigurno i pouzdano plaćanje karticama
Bankovna transakcija
općom uplatnicom / virmanom / internet bankarstvom / qr kod
KeksPay

Sažetak

Stay up with the latest marketing developments with this essential book! Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, Tenth Edition, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.

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